Microsoft Dynamics 365 Customer Insights (Journeys)
Marketing automation to personalize customer experiences and increase demand
75% of organizations show that customer satisfaction leads to revenue growth through increased retention or lifetime value (Gartner).
Create seamless experiences that increase lead generation, strengthen your marketing capabilities, and expand your sales opportunities with Dynamics 365 Customer Insights (Journeys)
Easily orchestrate personalized multi-channel journeys that deliver the right message at the right time in the right channel to create rewarding relationships.
Microsoft Dynamics 365 Marketing is now Microsoft Dynamics Customer Insights (Journeys).
BENEFITS – Dynamics 365 Customer Insights (Journeys)
CAPABILITIES – Dynamics 365 Customer Insights (Journeys)
Understand your customers
Deepen 1:1 personalization and delight customers at every engagement by gaining a competitive edge with 360° view of your customers.
Precisely identify the right audience for campaigns and predict customer intent by leveraging AI-generated segments that are based on attributes such as recency, frequency, and monetization.
Experiment with A/B tests with the same message across different channels, different messages altogether, or any next action, to confidently deliver the most engaging messages through the best channels and increase the ROI of every journey.
Gain a deep understanding of journey, channel, and content performance using built-in dashboards that focus on engagement goals, so you can fine tune the effectiveness of your journeys, channels, and content.
Orchestrate journeys in real time
Use dynamic, real-time customer journeys to target leads and opportunities (in addition to contacts) for deeper personalization.
Leverage built-AI to pick the best channel/message for each customer that goes through a customer journey, without marketing needing to make a design-time choice or define a complex set of conditions. By continuously learning from the way customers engage with marketing campaigns, optimize the journey to maximize the number of customers that reach the intended goal.
Create deeply personalized emails: author dynamic content with ease through a new point-and-click interface. Use AI-driven recommendations to select and deliver the best image, video, document, or fragment for your messages.
Engage at every touchpoint
Orchestrate experiences that go across digital and human channels to deepen the level of engagement with your customers. For example, you can trigger a customer journey when a high-value customer is on your website, you already know its them, understand and anticipate their interests/needs/preferences to be able to recommend the best offer to drive sale and further increase their lifetime value.
When the same customer has an issue with the purchase and contacts a customer service representative for support, they automatically prioritize the case and accelerate resolution by leveraging the full 360-degree view of all transaction and complaint history.
Once the case is resolved, they can follow this up with a SAT survey and thank your customer – providing them with a seamless E2E experience with the brand.
FEATURES – Dynamics 365 Customer Insights (Journeys)
What’s inside…
Orchestrate customer journeys with Dynamics 365 Customer Insights
Predictive insights with Dynamics 365 Customer Insights
Use natural language prompts to create segments and journeys in Dynamics 365 Customer Insights
A single customer view with Dynamics 365 Customer Insights
PRODWARE ACCELERATORS & SERVICES
CEM GDPR accelerator
The GDPR accelerator enables organizations’ CRM to be compliant with GDPR regulations. The accelerator simplifies compliance with privacy requests from data subjects, with an easy to use interface for CRM operators, and logs all operations to comply with record-keeping requirements. This accelerator includes consents database management and search functionality to help your team quickly perform users’ rights.
CRM User Adoption service
Our CRM User Adoption service helps in a key element of any CRM implementation, for the long-term success and value from your business investment.
Critically, we support your organization before, during and after CRM implementation to ensure you get the true value of the latest technology.
Why choose Prodware?
As a Microsoft partner, Prodware has developed and implemented hundreds of Dynamics CRM and Dynamics 365 for Customer Engagement projects across Europe.
Our experienced R&D team work closely with our clients to develop solutions that suit their own client engagement needs.