CRM: What is it and how can it help SME?

CRM software is a technological solution that stores and organizes customer information in the form of contacts and accounts, facilitating and expediting the work of sales teams.

Both for companies with B2B and B2C clients, the rapid advance of technologies has meant a great change in the way of selling, communicating and generally working.

Thanks to CRM, information management is much more precise, organized and scalable. It is a unique place to centralize all the information, thus allowing for better monitoring of opportunities and expanding the management capabilities of each team member.