Prodware Leadership

Alain Conrard is the Managing Director and has been a member of the Board of Directors of Prodware SA since 2005.

An HEC Executive graduate and recipient of IT and Business Administration degrees (IAE), Alain boasts a solid experience holding various positions in consulting firms, service companies as well as in the software industry. He joined Prodware as Group Managing Director in 2003.

His collaborative leadership style and outside-the-box mindset elicit that required synergy to help drive Prodware’s ambitious growth strategy. Prodware has become the undisputed digital transformation enabler for mid-size companies and subsidiaries of large groups.

Passionate about new technologies, Alain has recently written a book called “Taking the Plunge! A Different Take on Innovation” and actively takes part in various industry initiatives for the mid size market that center around innovation. He is notably President of the Commission on Digital Strategies of the METI (professional gild for mid-size companies) and Vice President of the ETI Club (association of French mid-market companies) in charge of Innovation programs in R&D.

Stéphane holds a degree in accounting. Fond of foreign civilizations, he pursued studies in parallel also majoring in oriental civilizations and languages. Stéphane began his professional career in 1993 working for PriceWaterhouseCoopers Audit where he carried out various audits for a period of 3 years.

In 1996, he joined OCA, a prominent consulting firm. In 2001, he created two accounting firms and carried out various missions for Prodware. In 2006, he took over the Administrative and Financial Department of Prodware and became Managing Director and Administrator in 2007 and 2010 respectively.

Stéphane’s extensive experience in financial management significantly helped steer Prodware in driving its ambitious growth strategy.

José María Sánchez is Corporate Vice President of Prodware Spain. As a seasoned IT professional, with more than 20 years of experience in the industry, José has been at the helm of Prodware Spain since 2005 steering the company to success and tripling its revenue over this period.

A graduate in Biological Science and also holding different postgraduate Masters in Spanish and English from top universities, he started out at Prodware Spain in 1998 after working in Sales at Fujitsu ICL in charge of business development.

Chema (his nickname) is well known in the Software Industry. He is member of the Board of Protectors in Teatro Real, a patron of the Madrid Vivo Foundation and member of the advisory board of different companies in the Retail, Legal and Media sectors.

Chema is committed to his team, customers and shareholders with innovation and business processes being among his strong suits.

Graduating from the ESCP Europe Business School, Bertrand Launay has held different executive positions at IBM, HP and SAGE. He joined the ranks of Microsoft and spent 19 years working for the software vendor in France and abroad. In charge of the Small, Medium, Solution & Partners division in France, Japan and in the Asia region,he later became the Chief Operating Officer for Microsoft in India and then Managing Director in the Philippines. He more recently held the position of General Manager One Commercial Partner in the Western Europe region.

Passionate about his job and results-oriented; acutely mastering the art of bringing operations and strategy to work together, Bertrand’s mission at Prodware is to define and orchestratethe Sales & Marketing business policy to support a strong and sustainable growth strategy driven by both organic growth and acquisitions.

In a fast-paced digital transformation market in constant flux, Bertrand’s expertise, experience, vision and extensive knowledge of the market are a valuable asset to the Prodware Group.

Eytan Hattem is Prodware’s Chief Innovation & Business Solutions Officer, in charge of building an end-to-end Innovative value proposition.

Eytan has been working for Prodware for almost a decade now, always involved at the forefront of anything & everything related to innovation and finding new business development paths. Eytan’s extensive experience in technologies and his unique business acumen make him the man of the situation when it comes to coordinating, planning and structuring GTM processes.

He has fulfilled a significant number of corporate positions focused on customer experience management, delivery and innovation.

Serge Masliah holds an Econometrics degree from the University of Paris X and the Insead (AMP) program. After pursuing an MBA degree in New York, he kicked-off his career working at Saari in the early 90s. As Product Manager, he started the Spanish subsidiary in Madrid. In 1997 Serge joined Sage as Director of Product Marketing. After holding various management positions, he was appointed Managing Director of Sage France in 2015, then Managing Director Southern Europe in 2017. In 2019, he took over as General Manager of Southern Europe for Kyriba supporting the software vendor’s growth plan in charge of both strategic accounts and the indirect channel.

As an experience-ready professional and communication expert, Serge has always contributed in developing the notoriety of the brands he has worked for. He has extensive experience leading strategic accounts across multiple geographies.

In his cross-functional role structuring and coordinating the overall business activity, Serge Masliah is tasked with turning Prodware’s strategy into an action plan with growth objectives, performance management metrics and annual planning of operations at the group level.

Ian Mac Hueg Herlevsen is Prodware’s International Business Development Director. Ian has a long history of holding senior executive positions in the Finance and Banking industry working for prestigious names such as BG Bank in Denmark and CDC Ixis in France.

Ian joined Prodware at the end of 1999. For close to 20 years, Ian has leveraged his solid experience as a Senior Executive embracing many leading roles within Prodware. Whether as Country Manager or Sales Director, Ian has spanned the many operational and strategic areas of the group tackling market & sales development initiatives while supporting the group’s growth strategy in his role as Executive Board member.

As International Business Development Director Ian is tasked with coordinating and driving cross-group initiatives leading the entire sales force in delivering and conveying Prodware’s new positioning strategy as Business Knowledge advisors and Digital Transformation enablers.

Michiel is the Corporate Vice President of Prodware Belgium and Prodware Netherlands.
 
In recent years, Michiel was a member of the leadership team of Western Europe where he focused on strategy, international strategic customers, operationally managing Prodware’s global partner network (DynamicsPact) and driving transformation of Prodware Netherlands’ on-premises infrastructure department to the Cloud (Azure & Modern Workplace).
 
In his more than 25 years of experience, Michiel has fulfilled a significant number of corporate international management positions both in delivery and sales, where he is known for developing and executing strategies and business plans by taking ownership and a leadership role in domestic and global business environments.
 
In his work, Michiel is driven by motion and thriving. Setting an organization in motion is a challenge that pushes him to excel, but it also lays the foundation for his second motivation: seeing the people around him being able to thrive, sometimes even beyond their own expectations. The opportunity to manage this kind of environment and see where they can go as a team is what really fuels him.

As Prodware’s Chief Development Officer, Patrick boasts an impressive track record in advising strategic accounts and in conducting ambitious business operations. He earned an MBA from the ESSEC business school.

His outstanding proficiency in Corporate Finance has led Patrick to conduct and coordinate several assignments in mergers & acquisitions, IPOs, Business Valuation, Due Diligence and Strategy Design & Implementation.

Patrick previously worked for Deloitte Finance in the Transaction Advisory Service as Director leading major M&A deals both in France and at the international level. He is a seasoned professional in M&A management with 20 years’ experience supporting Prodware’s group consolidation strategy while overseeing the development of our ambitious talent acquisition strategy.

Frederic Champalbert is General Manager of Prodware France and Luxembourg and since 2021 has also taken on the role of Corporate Vice President.

Frederic Champalbert is a graduate of the INSEAD Business School (2011). He has embraced a career in sales working for prestigious software engineering companies and for SAP France. He also boasts significant international executive experience working for American software companies.

His hands-on experience in new technologies, his approach to business and management style are great drivers that will strongly contribute to supporting Prodware’s strategy of securing its position as the leading digital transformation enabler of companies.